Welcome to the Wholefood Collective!
We’re chuffed you’re visiting. Our mission is affordable premium wholefood for all. If you want to shop premium wholefood, click below. If you want to learn what TWC Members enjoy, there’s a button for that too. Take a stroll around, enjoy yourself.
How It Works
Shop & Save
Shop our premium goods and save an average of 30% off your total order. That’s big, real savings.
Enjoy your quality whole foods, delivered to your doorstep. Unpack your box for those birthday feels.
Shop By Your Values
Shop for high-quality wholefood based on your own values at The Wholefood Collective.
Let’s be real. Most of us don’t eat 100% nutritiously, 100% of the time. But your TWC shopping can be spot on. You’re looking at Australia’s most heavily scrutinised range of simple, wholesome goodness. That’s a bold call. Big thanks to our expert panel – Francine Bell of Additive Free Kids (Advisor to the Global Anti Additive Organisation), and Renae Redgen of Food Matters (expert Nutritionist). Read More
TWC shakes up the way you buy whole foods and makes your ‘whole’ life better. Here’s how. Real, big savings. Convenient online shopping by your values. Premium, heavily vetted food you can trust. Focus on Aussie produced, organic foods and farmers. Sustainable social impact. Generous loyalty rewards. Yes, yes and more yes. Read More
To err is human. If we do, and don’t resolve it to your satisfaction, we’ll happily cough up some store credit. We also guarantee you’ll save more each year than you pay to be a member.
Just placed an order with TWC and saved over $80!!! Love all of your hard work Laini and co.!!Heather Scott,
Thanks for the pantry top-up guys! Awesome customer service and quick delivery as always - and so much cheaper than retail! Love your work Laini and crew xKathryn McCoy,
Featured on the TWC Blog
I love showing you how to take your favourite family meals and pimp them up for optimal nutrition. A simple bowl of porridge can be packed with heaps of additional nutrition. Let me show you how!read more
Breakfast Prep a heavenly breakfast or brunch by picking a few of our favourite breakfast recipes from the blog! Recipes like our super fluffy pancakes, Alyce Alexandra's pink chia puddings, Georgia Harding's baked oatmeal and Bel Smith's baked beans can all be...read more
Chances are, you were raised by parents who had never heard of the phrase ‘healthy relationship with food’.
While your parents may have said or done things accidentally that impacted your relationship with food (making it harder to enjoy food without guilt, stop eating when you feel full and love your body), you can help raise your children to have a healthy relationship with food.
There are a few things to keep in mind if you want your child to learn how to eat intuitively, live healthily and love their body.
Friends of TWC