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Premium, affordable wholefood you can trust.

Shop via the menu above, or join as a member for highly vetted wholefood, free education, and sweet member only deals.

Members save average of 30%

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Eat Well. Save Big

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How It Works

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Register for free and shop around, or join us as a Member for the best deals. Learn more.

Shop & Save

Shop our premium goods and save an average of 30% off your total order. That’s big, real savings.

Eat Well

Enjoy your quality whole foods, delivered to your doorstep. Unpack your box for those birthday feels.

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Shop By Your Values

Shop for high-quality wholefood based on your own values at The Wholefood Collective.

  • Australian
  • Gluten Free
  • Spray Free
  • Organic
  • Paleo
  • Raw
  • Vegan
  • Parent
  • Recyclable Packaging
  • Additive Free Kids Approved
  • Food Matters Approved
  • Gluten Free Certified

Our Ingredient Policy

Let’s be real. Most of us don’t eat 100% nutritiously, 100% of the time. But your TWC shopping can be spot on. You’re looking at Australia’s most heavily scrutinised range of simple, wholesome goodness. That’s a bold call. Big thanks to our expert panel – Francine Bell of Additive Free Kids (Advisor to the Global Anti Additive Organisation), and Renae Redgen of Food Matters (expert Nutritionist). Read More

Why Buy From Us

TWC shakes up the way you buy whole foods and makes your ‘whole’ life better. Here’s how. Real, big savings. Convenient online shopping by your values. Premium, heavily vetted food you can trust. Focus on Aussie produced, organic foods and farmers. Sustainable social impact. Generous loyalty rewards. Yes, yes and more yes. Read More

Satisfaction Guaranteed.

To err is human. If we do, and don’t resolve it to your satisfaction, we’ll happily cough up some store credit. We also guarantee you’ll save more each year than you pay to be a member.

Featured on the TWC Blog

The Science and Art of Food Marketing

The Science and Art of Food Marketing

  Why am I writing about The Art and Science of Food Marketing? Because I recently sat in listening to food organisations giving evidence to the Senate Select Committee into the Obesity Epidemic about how it is their job to provide parents (consumers) with choice, and...

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Confused About Whole Food Flours?

Confused About Whole Food Flours?

Confused about whole food flours? Almond meal, spelt flour, buckwheat flour, sorghum flour, tapioca starch, green banana flour, besan flour, rice flour, wheat flour, khorosan, coconut flour, amaranth... shall I go on?! Let's de-mystify flours and have you confident in...

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