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How You Can Make a Difference For Our Planet in 2019

How You Can Make a Difference For Our Planet in 2019

Marion O'Leary | October 4, 2019


As global temperatures rise, plastic accumulates and valuable ecological habitats diminish, it can be difficult to remain positive about the future. But perhaps now is the time to remember how far we have come in so many areas and how we can play a role in accelerating the rate of change. By remaining strong, lobbying our governments, joining activist groups and continually making adjustments in our everyday lives, it is still possible to turn things around. Here is where we are right now.

Care for our Planet

The energy outlook

On the negative side, our use of oil is currently the highest it has ever been, and still climbing (1). Carbon dioxide emissions increased to their highest level during 2018, and are forecast to increase even further in 2019. In order to keep global warming to 2ºC, a target was set in the Paris Agreement to bring net carbon emissions down to zero by the second half of this century (2). So in 2019 we are still a long way from stabilising our carbon dioxide emissions, let alone reducing them.
On the positive side, renewable energy now makes up around 20% of our electricity generation world-wide, and is coming down in cost, making it cheaper in some cases than fossil fuel-generated power. However, 80% of total energy consumption, including for industry, agriculture and transport, still comes from fossil fuels. Investment in renewables has to speed up dramatically if we are to have any chance of hitting the targets.
Clearly, our governments have to come on board, by investing in innovative technology and creating incentives to switch to renewables. We know it can be done if governments are sufficiently enlightened – and thankfully, some governments are willing to take a stand. The UK now has a greater capacity to produce energy from renewables than fossil fuels (3), Spain recently announced its intention to move to 100% renewable energy by 2050 (4), while the US states of California and Hawaii have legislated for 100% renewable electricity by 2050 (5) , despite the Trump administration’s failure to act on climate change.
Despite the enormous task ahead of us, it is important to acknowledge the huge steps that have been made. Some are convinced we have the technology available right now to replace fossil fuels with renewables while still providing a reliable source of energy – we just need to invest in them (6).

Native habitat

Clearing of native land is disastrous for our planet. It means loss of habitat for increasingly vulnerable plants and animals, mass species extinctions and reduced biodiversity. Land clearing contributes to greenhouse gas emissions, removes carbon sinks, contributes to global warming through loss of the cooling effect of trees, and can adversely affect water ecology and rainfall patterns. As the world’s human population grows, we are under increasing pressure to clear more land for agriculture and housing. For too long we have looked at our native forests as something to get out of the way or to harvest, rather than as a precious and irreplaceable resource.
Many of us in Australia point a finger at Indonesia and Malaysia, renowned for clearing subtropical rainforest for palm oil cultivation, or at Brazil for clearing Amazon jungle for agriculture. However Australia is one of the worst offenders amongst developed countries for land clearing, with around 5000 square kilometres of native bushland or regrowth cleared each year.

Plastic pollution

The simple policy of banning or charging for single use plastic bags in some parts of the world has resulted in drastic reductions in plastic bag use. In Australia, since the removal of single use plastic bags by Coles and Woolworths in 2018, together with plastic bag bans legislated in most states, there has been an estimated 80% reduction in consumption of plastic bags in Australia (7). Some countries are working towards taking the plastic ban further, including the European parliament which hopes to ban plastic straws, disposable plastic plates and cutlery by 2021, with 90% of plastic bottles recycled by 2025.

The tiny plastic beads added to a broad range of skin care, sunscreen and makeup products cause havoc for our marine life (see our blog on micro plastics here). They have been banned in rinse-off products in a handful of countries, but unfortunately they may still be used in most of these countries in both makeup and suncreen.

School Strike for the Planet

The future is up to us – 11 things you can do right now

No matter which area you look at, the single barrier to keeping our planet from heading for catastrophe lies in our will to make the effort, spend the money, and change our lifestyle. As an individual, there’s plenty you can do:

This is probably the single most effective thing you can do to help our planet. Elimination of livestock farming would reduce the amount of agricultural land use by 75%. Meat and dairy farming account for 60% of agricultural greenhouse emissions (8). But is going vegan too hard? Invest in a great vegan cookbook and start by going vegan one day a week while you build up your repertoire of recipes. Any reduction will make a difference.

Palm oil is a hidden ingredient in a huge range of foods ranging from snack foods, biscuits, chocolate, ready meals, bread, ice cream and breakfast cereal. Making your own is not difficult, and probably healthier. Alternatively, find products without palm oil.

This means getting organised because it means taking your lunch, keep cup and refillable water bottle with you when you’re out. When buying packaged foods, choose glass, paper or cellophane packaging over plastic – they are less toxic for the environment and the contents. Buying from farmers markets and bulk food stores will also reduce your plastic consumption. Planning ahead is key, but incredibly rewarding when you see how the contents of your bin shrinks. Don’t like the excessive packaging on a product? Write to the manufacturer and let them know.

The only way to get real change is to get government and business to make the right decisions for the planet. That means telling them directly that you want policy change, or helping out one of the many organisations whose mission this is. Organisations like the Wilderness Society, Greenpeace, Campaign to Save Native Forests, GetUp!, Australian Conservation Foundation and many others are all working to lobby governments and campaign for protection of our forests, oceans, rivers and wild places. Above all, vote wisely, and let your MP know you consider this issue to be a priority.

Where you can, choose products certified by organisations that make a difference – Fair Trade, Rainforest Alliance, Orangutan Alliance, certified organic, palm oil free, cruelty free. Getting the certification is expensive for the business, but because they must be audited, you know you can trust them. Unless the logo is RSPO – you can read about how this organisation which was set up to certify sustainable palm oil has failed to fulfil its role, and allowed destructive palm cultivation practices to flourish (9).

When you do buy wood or paper, purchase products with credible forestry certification system like FSC (10).

Switching over to public transport and bicycle use when feasible means fewer car journeys, lower carbon emissions and better air quality. We need to lose our love affair with enormous petrol-guzzling cars and support the electric and hybrid car industry. When flying, go with an airline that offers carbon offsets to counteract the high carbon emissions of flying.

The best option is to reduce the amount of ‘stuff’ you buy, so there’s not much you need to recycle. Pride yourself on finding furniture and household items from flea markets. What you do need to get rid of, recycle – that includes electronics, printer cartridges, batteries, plastic, glass, cardboard, paper – everything you can.

Second hand, or ethically made clothes from natural fibres are best.

And grow herbs and veggies at home if you can.

Avoid plastic packaged products where you can, and at all costs avoid cosmetics, makeup and sunscreen containing plastic microbeads. Choose palm oil free skin care, like Mokosh, and try to minimise the amount of shampoo and conditioner you use because there is still no accredited palm oil free or shampoo available.





How to Know When You’re Being Fooled By Dodgy Marketing

How to Know When You’re Being Fooled By Dodgy Marketing

Marion O'Leary | September 19, 2019



As a former scientist who has entered the world of business, I am often surprised by the advertising used by some companies to convey a healthier, cleaner impression of their product. When it comes to food, a lot of people are well informed. I would think that most people with half an interest in health could scan the ingredients list of a food product and get a pretty clear idea of whether it is healthy or not. But when it comes to cosmetics, it’s a different story, and companies know this.


Some interesting marketing

Something happened this week that left me a little perturbed. A health-conscious friend of mine was super-excited to discover a new hair care brand. The brand claimed to make their products differently, without synthetic ingredients, that left your hair healthier and shinier. There were lots of positive reviews on the website. One site selling the company’s hair products stated: 

‘Pure hand crafted hair care products derived from certified organic and biodynamic ingredients, free of all manmade synthetics and toxins.’ 

Well, that’s pretty exciting. Making shampoos and conditioners without synthetic ingredients is pretty impressive. Actually, impossible, as far as I know.

I took a look at the company’s own website. It stated: 

‘Ingredients straight from nature, grown organically and sustainably without chemicals. Ethically harvested and sourced from trusted, transparent plantations, orchards and farms from around the world. Formulated through conscious chemistry; cold-pressed, distilled or otherwise processed without synthetics to preserve purity.’

Sounds wonderful!


So what is a synthetic ingredient?

Wikipedia defines a synthetic substance or synthetic compound as: ‘a substance that is man-made by synthesis, rather than being produced by nature. However, it may also refer to a substance or compound formed under human control by any chemical reaction, either by chemical synthesis or by biosynthesis.’

In the world of organic certification, it is defined as ‘a substance which has been formulated or manufactured by a chemical process, and has chemically altered a substance which was derived from a naturally occurring plant, mineral or animal source’

So by these definitions, coconut oil is natural, but cocamidopropyl hydroxysultaine is synthetic, even though coconut oil may have been used to make it. It’s not coconut oil anymore.


It’s easy to be fooled

So let’s look at the ingredients in one of the company’s shampoos. 

Water, Aqua- EAU, Cocamidopropyl Hydroxysultaine, Sodium Methyl Cocoyl Taurate, Sodium Cocoyl Isethionate, Caprylyl/Capryl Glucoside, Glycerin, Glyceryl Stearate SE, Persea Gratissima (Avocado) Oil*, Butyrospermum Parkii (Shea Butter)*, Calophyllum Inophyllum (Tamanu) Oil*, Plumeria Actufolia Flower Extract (Monoi Oil), Hydrolyzed Quinoa, Hydrolyzed Rice Protein, Guar Hydroxypropyltrimonium Chloride, Sodium Lauroyl Methyl Isethionate, Cananga Odorata Flower Oil, Lavandula Angustifolia (Lavender) Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Salvia Sclarea (Clary) Oil, Vanillin, Pogostemon Cablin Oil, Glycine Soja Oil, Sodium Benzoate, Pyrus Malus (Apple) Fruit Extract, Citric Acid, Potassium Sorbate, Simmondsia Chinensis (Jojoba) Seed Oil*, Oryza Sativa (Rice) Extract*, Taraxacum Officinale (Dandelion) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Melissa Officinalis Leaf Extract.

I’ve highlighted in bold all the synthetic ingredients, by the definitions above. Out of 31 ingredients, 9 are synthetic – that’s nearly one third. What’s more, after water, which is the most abundant ingredient, the 4 most abundant ingredients are synthetic, so this product probably contains more synthetic ingredients than natural ingredients, if you don’t count water.


Is there a problem?

It may be that the shampoo is not harmful to human health or the environment, even though it contains numerous synthetic ingredients. It may even be fully biodegradable. However, it’s also possible that some of the synthetic ingredients in this product are harmful, or will in the future be found to be harmful, whereas the advertising led us to believe they were completely natural. At least, that is what how my friend and I interpreted their marketing.

The problem here is not telling the whole truth. The product is not ‘free of all manmade synthetics’, and not all the ingredients are ‘cold-pressed, distilled or otherwise processed without synthetics to preserve purity’. In fact, my friend bought a product which may well be more than 50% synthetic. It is not, as it seemed, a revolutionary shampoo that is completely natural, guaranteed 100% safe for her health and the environment. It is a product not very different from any number of shampoos on the market. The synthetic ingredients it contains could be unsafe for humans and could harm the environment. Her only means of finding out would be to research them herself, or accept the assurances of the manufacturer who misled her in the first place.


How to understand cosmetic labels

Sadly, understanding cosmetic labels is not for the faint-hearted. However, here is a simple rule. When an ingredient is natural and present in its natural form, it will be listed either as its botanical species name, or its common name, or both:

  • Persea gratissima (Avocado) Oil

  • Simmondsia chinensis (Jojoba) Seed Oil

  • Butyrospermum parkii (Shea Butter)

It’s not always easy to identify a species name, so it’s not straightforward. 

If it’s synthetic, it will be identified by its chemical name and look something like this:

  • Cocamidopropyl Hydroxysultaine

  • Sodium Methyl Cocoyl Taurate

  • Sodium Cocoyl Isethionate

  • Caprylyl/Capryl Glucoside

Sometimes this will be followed by ‘from coconut/sugar/vegetable derived’, meaning it has some input from a natural product. However, please note that there is no guarantee that an ingredient derived from a natural product is not toxic.


What do we do about it?

Unless you’re Donald Trump or Tony Abbott, you probably realise that our planet is in an unhealthy state. Every buying decision we make determines what sort of future we will create for our world. We owe it to ourselves and to future generations (of all species) to become educated about the impact we are having. It is uplifting to see so many people making ethical choices when they buy. However, when companies take advantage of ethical consumers by making claims that are clearly misleading, it is plainly wrong. What’s more, we need to inform the businesses who do mislead us that we won’t be fooled again. 


Want to discover a range of gorgeous skin care with ingredients you can trust? Find Mokosh’s beautiful products in the TWC online shop.