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Back to where it started…
180 Nutrition was founded by Stuart Cooke and Guy Lawrence in 2010. With Stuart’s passion for health and fitness and Guy’s extensive work with a charity that helped people with chronic diseases (mainly cancer), they both came to realise that the mass food industry sucks. They also began to understand the power that food and exercise has in terms of healing and recovery.

Together they created a range of deeply nutritious superfood products that weren’t full of the artificial sweeteners, flavouring and chemicals that you’d normally find in similar products off-the-shelf. Instead they developed a product that was truly beneficial to your health and great for the whole family to enjoy.

Superfood on the go
180 Nutrition products are a fuss-free way to grab a meal on the go. Their grass-fed protein and vegan protein blends are 100% natural, gluten-free and perfect for the whole family.

They also offer what they call “upgrades”, a few including the Organic Greens Plus (full of good-for-you green stuff!), an Organic Peruvian Maca Powder and Organic Peruvian Cacao Powder – all perfect additions to your daily smoothie, shake or cooking.

All about health
Guy and Stuart are interested in more than just the food you eat. Their biggest mission is to help everyone understand what it takes to achieve overall optimum health.

Part of their offering is to provide an extensive range of easy-to-digest resources, articles, recipes and more; plus they’ve become a little bit infamous for their cracking podcasts and videos with leading health experts around the world.

180 Nutrition have created a vibrant community of like-minded individuals while also providing us with a nutritious superfood product which we love!



Humble beginnings
Ceres Organics, aptly named after the Roman goddess of the harvest, had a humble start in 1982 grown from the simple desire of a New Zealand mum wanting to feed her two growing boys organic food.

And because we know boys like to eat – a lot – by 1984, what had started as a biodynamic and organic fresh produce stand quickly became the very first organic food store in New Zealand, stocking only a few items, but nurtured with love and enthusiasm by both its staff and customers.

Organic Certification
Always ahead of the game, in 2001 Ceres Organics were New Zealand’s very first BioGro certified organic distributor. And today they’re one of the leading premier certified organic Australasian distributors.

Every step of production, transportation, manufacturing and storage is certified organic; and is continuously assessed independently by BioGro.

Loving the planet one project at a time
Ceres Organics were also New Zealand’s very first EcoSocial certified company in 2009. They’re super passionate about supporting the sustainability of the people and the planet, sponsoring key projects such as Sustainable Coastlines and The Peru Social Project – which contributes to the environmental, social and economic well being of over 2000 children and their families in Peru.


Coco Coast are one of our favourite suppliers of natural coconut water. Sourced from 100% juicy green coconuts, these babies are free from preservatives, cholesterol, contain no added sugar and are naturally free from gluten and dairy. #perfection

Sourcing their coconuts from Vietnam (because that’s where they grow), Coco Coast are a fully Australian owned company who love their coconuts. What’s not to love?

Available in 500ml and 1.25L bottles, they have five tasty varieties to choose from including natural, sparkling, passionfruit, lychee and watermelon. Oh my yum!


Wholesale Experts
Also known by their wholefood name, Daily Essentials, Dancourt is a food wholesale business that’s been based on the Sunshine Coast for over 10 years. Over time, the business has become well-known for their quality products; distributing to a varied client base including supermarkets, retail shops and food service distributors – which happily includes TWC!

Winning Products
With a strong customer focus, we know we can always count on Dancourt to provide us with the best business solutions so that we can bring you the best possible products on the wholefood market. Their products are from selected suppliers across the globe, including organic, gluten-free and specialty health foods. And they’re wonderfully in touch with the market and what’s happening within the farming communities around the world.

Expert Accreditations
Dancourt has an ACO and HACCP accreditation, which means there’s strict quality control, staff training and hygiene standard processes in place – offering you complete peace of mind that the products they source are of the highest possible standard. Another reason why we love ‘em!


How it all started
Fitness Products have been around for 27 years and they’re Queensland’s leading health food distributor. They provide us with some of Australia’s best brands, health foods and care products. If it’s natural, organic or just plain good for you, Fitness Products are probably bringing it. That’s why we love ‘em! #gush-over


The story
InnaMuse are bringing us eternal happiness with their all natural, all delicious, all handcrafted toasted and bircher mueslis.

Started up by husband and wife team Inna and Seby, InnaMuse was founded as a result of Inna making her own super tasty mueslis at home and her family and friends constantly badgering her to turn it into a business – because they’re that good.

Tasty and good for you
InnaMuse Mueslis are all made with over 50% of nuts and seeds; they’re also wheat-free, sugar cane-free, contain no added oil or fats and are rich in protein.

High in fibre and packed with flavour – it’s a tough choice to choose your favourite. Especially with such fun and tasty sounding names such as Honey Gone Nuts, Coconut Quinoa and The Big Apple.

Home made in Australia
InnaMuse’s toasted and bircher mueslis are all 100% Aussie Made (awesome!) and handcrafted to be as clean and healthy as possible.


About Ashley
Ashley Jubinville is the Kitchen Coach, an inspiration in the kitchen and an advocate for natural vibrant health. Originally from British Columbia and with a background in structural engineering, Ashley now lives on the Sunshine Coast, following her passion as a leading food educator. A coeliac herself, she believes food is medicine and uses her organisation and problem solving skills to help people develop an approach in the kitchen that makes preparing food easy, nutritious and fun.

Kitchen Makeover
Ashley and her team travel Australia doing pantry and kitchen makeovers, speaking at engagements and running short courses. When she’s not doing that, Ashley spends her days inspiring and educating others on how to make step-by-step changes to their lifestyle, pantry and cooking via her Cook With Me LIVE program, her in-depth Kitchen Reset Program and other online programs.

Perfect Pre-mixes
With a huge number of requests for her recipes to be sold as dry ‘pre-mixes’, and her natural ability to combine flavours and create easy wholesome meals, her product line was born. And we can’t get enough of it!


All about Kitz
Kitz Living Foods have been hand-crafting tasty treats from the family kitchen since 2006. They specialise in raw, organic and vegan products, many of which are also suitable for those following a Paleo, low-carb or Ayurvedic diet.

Husband and wife team Mandy and Scott have grown this baby into a successful HACCP-certified business which stocks over 600 stores nationwide. They are also currently working with the ACO on becoming fully certified organic by the end of the year.

How are Kitz bringing it?
Kitz have an awesome range of snacks and treats, and they’re always working on developing new ones. A few of our fave products include their raw crackers, raw pizza bases, and the very popular Coconut Dreams which are nothing short of, well, dreamy!

Kitz soak all their nuts and seeds overnight in filtered water to activate them; and then slowly dehydrate them at 47 degrees.

All of their products are free from gluten, what, dairy, yeast, eggs, soy, peanuts, sesame fish, shellfish and refined sugar. A pretty impressive list!

Loving the planet
Kitz are passionate about the environment. All their retail packaging is 100% compostable and their factory is powered exclusively by 100% renewable energy.

They are also committed to sourcing local ingredients when they are available and in season.


Who is kkäo Co.?
kkäo Co. [pronounced “ka-kow Co”] was born out of a love for cacao and is essentially chocolate tea. Yummm!

Made from 100% cacao husk, which is the shell of the roasted cacao bean, this cacao tea is rich in antioxidants, vitamins and minerals. Due to its natural qualities, it contains feel-good ‘bliss-chemicals’ known to promote feelings of happiness and wellbeing and is a natural and healthy way to experience chocolate!

The face behind kkäo Co.
kkäo Co. was created by Kara Conroy, a passionate and health-conscious foodie and chocolate lover through and through. Inspired by a trip to South America in 2013 where she discovered Cacao Tea, Kara knew she had to share this with the world.

With an interest in cooking since age four, Kara’s passion for food and health led her to do a course in integrative nutrition. So when she’s not bringing us chocolate tea, she’s experimenting with wholefoods, developing recipes and creating delicious alternatives to ‘naughty’ treats.

Quality cacao, sustainably sourced
When cacao beans are harvested from the cacao pods, they’re fermented, dried and then cracked to separate the nibs from the husk (shell). When the husk is brewed in hot water, it creates the chocolate infusion that is cacao tea. Cacao tea boasts many of the same health benefits as the cacao bean itself, which is why Kkäo Co. source the highest quality cacao husk from around the world, including Mexico, Peru and Vietnam. Their products are 100% natural and organic where possible, plus they’re sustainably & ethically sourced. They’re also free from any artificial additives, colours and preservatives.


All about Marilyn
Marilyn Gunston has been a practising naturopath for over 30 years and has run and worked in busy clinics and health food stores across Australia.

She’s been an advising naturopath for the likes of Blackmores and Nature’s Own and has developed herbal formulas and dermatological products for Aloe Vera of Australia and Organic Minerals Health Products, respectively. Let’s just say she’s a pretty busy lady!

Marilyn has now developed her own range of health food products which are fast developing a great reputation for themselves.

Marilyn’s Products
Some of Marilyn’s health food products include Cinn-man (a high-strength Australian Manuka honey), De Flamm (a natural anti-inflammatory), Diatomaceous Earth and Vin-man… just to name a few!

Regardless of the products you choose, Marilyn’s qualifications, experience and high quality product will guide your journey to optimal health.


One for the mamas
Founded by clever mama and avid baker Jess, The Milk Pantry is one for the breastfeeding mums out there who want to boost their milk supply and just be plain ol’ healthy.

After trying lactation cookies for the first time back in 2007, Jess realised they were a little touch of magic that she wanted to share with the world herself. So The Milk Pantry was born and we can’t get enough of it.

What’s in the Pantry?
There’s cookie mixes, brownie mixes, bliss bites and more! The Milk Pantry also stocks a whole range of gluten-free, dairy-free and vegan products – all there to boost your milk supply naturally.

The Milk Pantry also stocks a few products which help mamas get back to their pre-baby weight (halleluja!) and they only ever source fresh, quality and certified organic (where possible) ingredients for all their products.

How does it work?
Jess is a firm believer that mums should only be nourishing their bodies with real food! Which is why The Milk Pantry uses special natural ingredients that contain galactogogues such as brewer’s yeast, organic flaxseed meal and organic oats. These active ingredients help stimulate your prolactin hormone which stimulate your breast milk. #the-milk-pantry-brings-all-the-babies-to-the-yard


Meet Monica
Born in Bristol in 1966, Monica Topliss has a fascinating story of how she went from being a small child with coeliac disease to one of Australia’s leading gluten-free chefs, cookbook author and creator of Monica’s Mixes.

Her beautiful range of organic and gluten-free mixes are made of naturally dense, wholefood ingredients which “put the goodness back into gluten-free”.

The Mixes
Monica’s Mixes allow anyone to indulge in the delicious staples that are quite often avoided, while also providing more nutrition than most traditional products.

They also taste amaaazing and include a few firm favourites such as the bread mix, pizza base mix, banana bread, muffin mix and a yummy chocolate cake (mmm…love cake). They’re all gluten free, organic and filled with good-for-you wholefoods.

Topliss in the Kitchen
Monica has a signature cookbook called Topliss in the Kitchen (a catchy title!) which we love to recommend and will change the way you feel about gluten-free food forever. It has over 100 of her famous gluten-free recipes from breads and wraps to cakes and tarts. Proving that gluten-free recipes can taste just as good, if not better, than the “real thing”!


About Morlife
Founded in 2000 by Dr. Warren Stewart (who has over 27 years of nutrition research under his belt), Morlife has been leading the wellness revolution and creating award-winning products ever since.

Proudly Australian-owned and operated from the Gold Coast, their products are sold both nationwide and internationally in large supermarket chains, health food stores and more. Their powdered range covers pretty much everything you could ever want or need, from chlorella to inulin.

If you’re looking to alkalise, boost immunity, detox, improve digestion or anything else health related – they’ve got you covered. All their products are backed by research and developed by a team of in-house nutritionists.

Award Winning
Morlife’s achievements have been widely recognised and they’ve won A LOT of impressive awards. Their most recent is the 2017 Gold Coast Business Excellence Award and The Food and Beverage Industry Awards 2017. They’ve also made headlines in the past for winning the top spot in the Food Magazine awards for their famous healthy snake lollies. Which we like the sound of!

But overall, the consumer is the winner, as Morlife aims to develop products that are specifically designed to benefit your individual needs and help you get more out of life. Morlife. Get it?


Australian roots to global organic leaders
Settled amongst the expansive space of the beautiful Murray-Darling Basin, in the heart of Sunraysia where the soil is rich and warm, Murray River Organics have set the roots of their vines to become the leading global suppliers of organically certified dried vine fruit.

All together, Murray River Organics control a whopping 4400 acres of organic certified farmland, along with a certified organic processing facility in New South Wales and an organically certified packaging facility in Victoria. Whoa – an impressive line up.

This integration makes their dried fruit 100% Australian (yeah!) and allows them to service customers globally as the largest vertically integrated organic dried vine fruit producer in the world.

Taking home the prize
In 2016 they won Farmer of the Year with the Australian Organic Annual Awards (whoop whoop) and they’re certified by the ACO (Australian Certified Organic) – the most respected and rigorous organic production standards in the world.

Leaders in healthy, yummy & sustainable snacking
Looking to become the global leader in all certified organic and natural products (they’re not stopping at just the vine fruit), Murray River Organics are sending all their healthy eating, snacking and lifestyle products across the world. Currently these include dried vine fruit, table grapes, nuts, seeds, dried berries, chia seeds, prunes, dried ginger, dried mango, quinoa, coconut products and rice. 

Murray River Organics dream of a world where natural, better for you food products are real food choices for everyone. They’re super committed to providing a sustainable source of healthy food for future and current generations by continuing to implement great environment and manufacturing processes.


The discovery
Natural Evolution Foods bring us an incredible story of second generation farmer Robert Watkins, thinking out the box to find better ways to use his Lady Finger banana crop.

Having already found success in his unique invention, The Banana Blankie (which helps reduce packaging and improve transport of bananas), Robert unwittingly discovered the now super popular superfood, Banana Flour, after driving over a dried out bunch on the road.

It took off from there and in 2014 they were able to secure a grant to assist in building the world’s first and only pharmaceutical grade banana flour factory. The facility saw output increase to over 8 tonnes a year, giving life to Rob and his wife Krista’s new business, Natural Evolution Foods.

What’s in the oven?
Natural Evolution Foods specialise in producing the highest quality banana flour for baking – and it’s gluten free!

It’s also the highest resistant starch supplement in the world, so you only need to use half the amount of banana flour compared to normal, plus it provides numerous health benefits including helping to prevent colon cancer and diabetes, promoting weight loss and boosting the immune system.

Natural Evolution Foods have some fun banana flour products such as a waffle and pancake mix, chocolate cake mix and a banana bread mix – just to name a few!

Healthy and sustainable
Natural Evolution’s bananas are biodynamically grown as well as chemical and pesticide free. They believe in a holistic farming approach, which takes the plant as the most important part of the process and understands their need to be healthy and thriving in order to produce nourishing beneficial food. As proof of this, their banana plants are loaded with bees, birds and frogs, which are incredibly sensitive and particular about where they call home.

For all their efforts in business and practising ethical and sustainable growing and manufacturing, Natural Evolution won the Banksia Sustainability Award in 2016, which is Queensland’s Premier Sustainability Award.


Spreading goodness globally
Organic Markets Direct is a family business – the real deal. OMD’s ethos is and always has been spreading the goodness, the very highest quality and providing real value to the customer. It is vital that real nutritional food and products are available to those that need it… Australian families. OMD love to see Mum, Dad and kids eating healthy! Real goodness should be affordable and, where possible, Australian-grown.

OMD’s range is small, but showcases the real goodness growing here in Australia. Their buckwheat is simply world class. Their proprietary brand Australian Grown Naturals is a real beacon, providing a gateway for Australian growers to shine, not just locally, but also internationally with export opportunities. Bottom line at OMD: it has to be A+ in quality and affordable.

For the planet
As of November 2016, OMD made the switch to solar and now run on 100% sun! Their solar panels power their hemp and grain processing equipment, lighting, flour mixers, temperature controls, workshop and kitchen. They really are setting the bar high for sustainable, biodynamic and environmentally-conscious Australian farming.

For the people
Peter, founder of OMD, raised his kids organically on the farm with home-grown fresh food, and believes all Australians have the right to the same affordable and nourishing goodness. The passion is real here.


Back to where it started
Just like the rest of us, Organic Merchants Tea know that tea makes everything better! Founded by the beautiful Chalimah Jeanne, the business was a natural extension of her naturopathic work, where she’d blend teas for clinic patients who were particularly low in vital energy.

Realising that everyone kept coming back for more, she launched her business at the local market with 12 herbal loose-leaf teas, and six years later, OM Tea now stock an extensive premium range of 35 different herbal teas, all naturopathically formulated and 100% Australian Certified Organic.

About the tea
Since starting, OM Tea has grown to include several ranges of tea including the more traditional teas, fruit based teas, pregnancy and breastfeeding tea, iced teas and the more recently launched mantra range of teas.

With 35 different teas to choose from, it’s safe to say there’s something for everyone. All the teas are made from the highest quality, organic, loose leaf herbal infusion. The loose leaf tea is hand-blended and minimally processed (the way we like it!) which of course means that the nutrients are at their highest potential.

Love the planet, Love the packaging
Chalimah is a self-confessed hippy at heart, so two years ago she went about overhauling all her packaging to be as earth-friendly as possible.

The entire range is presented in reusable glass jars and biodegradable sachet boxes made from 100% Australian recycled paper with a compostable plant-based cello-bag. It’s all either 100% biodegradable, compostable or recyclable. It looks beautiful and keeps the earth beautiful too! Check out our deep-dive into all things Organic Merchant. We chatted with the lovely Chalimah, here https://thewholefoodcollective.com.au/supplier-spotlight-organic-tea-merchants/


Find your superpower!
If you’re looking to boost your superpowers through some organic, vegan, raw, low GI, fairtrade, gluten and dairy free functional foods – then Power Super Foods are to the rescue.

Before launching in 2001, the founders of Power Super Foods travelled the globe, visiting over 30 different countries (pretty impressive), in search of ancient and traditional plants that provide energy and enhance wellbeing. Since then, they’ve been bringing us premium organic products such as cacao, maca, sea vegetables and more.

They’re passionate about sourcing and supplying superfoods which are always free of artificial preservatives, colours and synthetic flavourings or additives.

They’re 100% organic (with an ACO certification) and 100% Australian owned (yesss!).

Power to the people
Power Super Foods are incredibly passionate about their partnerships with farming communities around the world.

They’re dedicated to paying a fair price to their suppliers, especially in developing countries, so that they can help create economic opportunities among its indigenous people and support the development of good organic farming practices globally. #legends

Their Planetary Promise
Power Super Foods are also ramping up their #legendary status in our books, with their inspiring Planetary Promise.

They’re committed to their social and environmentally responsible business practices and every year they donate part of their proceeds to amazing organisations around the world, such as Sea Shepherd, Tibetan Causes and Wellowater.org


Pure good snacking
If you’re looking for a healthy and convenient snack for when you’re on the go, Pure Good Bars are gonna be your best friend. Their snacks are lovingly made from raw fruits, nuts or seeds PLUS they’re preservative free and sweetened by nature!

Coming in as either a convenient snack bar or (their freshly launched!) bite-sized nibbles, there’s something for both you and the kids to love. Especially as all Pure Good Bars products are vegan, Non-GMO, gluten free, wheat and dairy free – with no added sugars or syrups.

Pure Good Organic Nibbles
The new range of Nibbles definitely deserve a special mention of their own. A single pack contains two emoji-embossed bite-sized snacks which are fully organic, nut-free and made with cacao to give them a more chocolatey flavour.

They’re also made up of plums instead of dates as plums have half the natural fructose in comparison. So they’re perfect for the kids!

All Pure Good Bars products have also been endorsed by the Healthy Kids Association which is an important initiative being rolled out in NSW public school canteens to regulate unhealthy food choices.

No compromise on taste
Pure Good Bars are super proud to offer a product that allows us to eat something full of great nutrients without compromising on the taste. They believe that life should be lived to the fullest and eating a healthy, balanced diet full of nutritious wholefoods is the way to go about it.

They only use quality and local sources where possible and all their ingredients (where stated) are certified organic. It’s not surprising to find that they were health category finalists in the 2016 Food Industry Awards!


Sunshine Nut Wholesalers take pride in supplying their customers with a range of organic, insecticide free and natural products to suit many and diverse requirements.

They source the freshest and best quality products from Australia and all around the world, keeping their products in a secure cool store facility, with optimum temperature and conditions maintained to ensure high product quality and nutrient retention.


The story
Whispering Pines Organic have been a certified organic farm and mill since 2011. Owned and run by humble farmers Betina and Robert Walker, the husband and wife duo have faced many challenges on their property in Riverina, NSW.

But after a few setbacks, they started milling their wheat on-site in a bid to start providing a paddock-to-plate, premium product. Initially selling their products at the local market, they quickly gained momentum to where they were eventually able to build a two storey flour mill on their property. They now mill up to 250 tonnes of wheat a year.

What they’re milling
Whispering Pines Organic are well known for their paddock-to-plate premium products. With their own mill on-site, they’re able to provide a fresher alternative to store bought flour. This has proved particularly popular with Artisan Bakers for their sourdough bread.

They supply a variety of products, which include white spelt, wholemeal spelt, unbleached white flour, wholemeal flour and organic spelt grain. Yum!

From milling to winning
Whispering Pines Organic have won our hearts and some awards too! In 2015 they were runner up for “Women in Business” in the Australian Women’s Weekly Magazine. And in 2013 they were nominated “Farmer of the Year” by the weekly Times Newspaper.


Tonicka have a passion for “the real kombucha” and describe themselves as purists when it comes to the ancient brew. Their hand-crafted, fermented beverages are brought to life using ancient traditional methods and techniques, meaning their kombuchas take a minimum of 8 weeks to brew!

Pure booch
Tonicka only use certified organic ingredients and processes. They do not pasteurise, nor use any tricks, chemicals or sulfates to preserve their brew—and just like our ancestors, they do not need a fridge! Many people wonder “How this is possible?” The answer: a lot of practice, research and dedication.

Tonic for the soul
With Tonicka’s handcrafted perfection, kombucha is fast becoming a fermented delight that is changing the social drinking scene. “There is an actual, tangible link between emotions and state of mind and this drink,“ explains Anthony, cofounder of Tonicka. “A lot of people, even friends, wrote kombucha off as a hipster accessory. I put a bottle in their hand, they drink, and hours later they are asking where they can buy it.

Tonicka’s principle philosophy is to spread joy and make maintaining a healthy gut, happy mind and beautiful body easier for everyone.


Meet the collection of premium, nourishing foods by The Wholefood Collective.
A diverse group of high-quality pantry staples at the best prices possible.

Since our mission is to make healthy living easy and affordable, we curated this line with our core values in mind—spanning from simplicity, quality and nutrition, to social impact, the environment and supporting Aussie growers.

Now you can stock up big time on whole, real foods that serve your body and your mind. Every day staples like nuts, flours and seeds, along with superfoods, spices and more!

– Organic products available at the best prices possible

– Rigorous sourcing and vetting practices to bring you the highest-quality products

– Around 100 products in categories ranging from oils and flours, to pasta and dried fruits, with more in development.